Videos also are important in Instagram marketing. You can produce and share a video with your workers to promote the item at hand. You can also choose to do a live product review footage and talk about it on Instagram. Pictures and videos are more attractive to many people than text files. Media files stand higher risks of going viral as folks share them. They are also more memorable compared to text files. Create photos and videos that show values and your brand story. So images and videos are critical in case you want to improve your sales and brand.